Monthly Archives: June 2010

How does a company grow from being a small, family-owned operation to having 20,000 employees and sales of $2.8 billion? It’s all because of the acronym, USP. It stands for “Unique Selling Proposition” and all successful organizations take the time … Continue reading →

The Harvard Business Review published a fascinating article on a restaurant chain many know around the country: Outback Steakhouse. There are lessons from Outback Steakhouse for every business, beginning with the phrase used most often in television advertising: No Rules, … Continue reading →