Business Overview 2

Customer and Industry Questions
11. Who, exactly, is our customer today?
12. Who will be our customer ten years from now?
13. What is it that we are known for?
14. What do our customers think of us?
15. What is taking place in our industry that may help us?
16. What is taking place in our industry that may hurt us?
17. What product or service makes us the most money?
18. How easy is it for our customers to do business with us?
19. Does everyone know how to greet and meet our customers?
20. Are we looked of as being innovative in our industry?
21. Do we have a feedback loop that offers our customers a means to connect with us?
22. What hours are we consistently available for customers to reach us?
23. What new technologies are being created that might impact us?
24. How will the future of our industry be different?
25. What trends that most threaten our company’s continued success?

Marketing and Sales Questions
26. Is every employee empowered to solve customer problems?
27. When was the last time our lowest level employee met with a customer?
28. When was the last time the highest level employee met with a customer?
29. Do we have new products in the pipeline to provide continuous revenue growth?
30. If we don’t have new products coming on board, what are we doing about it?
31. Is our market growing or shrinking?
32. Can anyone name all the ways we promote our organization today?
33. Do we have a web site?
34. How often is our web site updated?
35. What is our customer retention plan?
36. Do we have an account management plan in place?
37. How much do we want to grow our organization in the next year?
38. Five years from now, how big will we be?
39. What is our biggest marketing and sales problem we are facing right now?
40. What is being done about it?
41. How long does it take to respond to a customer problem?
42. How long does it take for us to return telephone calls from customers?
43. How soon do we respond to customer emails?
44. If a potential customer calls us for information, do we send it?
45. How long does the customer wait for us to send the promised information?