I’ve been a baseball fan since I was growing up. Major league Baseball is a franchise system, but each team has unique ways of running the organization to appeal to the fan base.
On Tuesday night, May 15,2007, I visited Dodger Stadium to watch the Los Angeles Dodgers play the world champion St. Louis Cardinals. I would like to share my observations from that trip because they might have application for your business.
The visit begins by learning how to best get to the destination, something that is critical if you have visitors. The Dodgers regularly get over 3 million visitors a year, almost all of the arriving by car.
The parking system changed at the beginning of the season, apparently creating a horrific traffic jam on opening day. In anticipation, the Dodgers prepared and issued a brochure on how to best use area freeways and city streets to enter and exit the stadium to minimize the hassle of driving and parking. Amazingly, if someone takes the time to actually look at this document, and applies what they learn, it makes the trip very easy.
What provisions do you have for visitors who might come to your facility? Are the instructions available on your web site? Do your employees have a map and instructions that they can email, mail or fax a visitor? Does the person at the front desk or reception have the knowledge to “talk someone in” should they become lost or confused? Die Casting Company
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