Category Archives: SEO

Business Strategic Plan

Many organizations engage in the annual ritual of writing a strategic plan. Although this custom is accepted as a due process for operating a business and is intended to be helpful, it is often a wasteful and unprofitable use of … Continue reading

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Search Engine Optimization Tips

Search Engine Optimization is changing your web site to list higher or closer to the top of the search engine search results. It is not easy optimizing a web site because everyone wants to be at the top of the … Continue reading

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A Big, Hairy Audacious Goal (BHAG)

On May 25, 1961, President John F. Kennedy spoke before the United States Congress on “Urgent National Needs.” Most of what America’s president’s have said have long been forgotten. There is a single sentence in this speech, however, that has … Continue reading

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Successful Business

There are two types of people in the world: those that divide people into groups and those that don’t. I have a tendency to be the former; perhaps this comes as part of my marketing background segmenting customers. It has … Continue reading

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