Gauging Your Site’s Effectiveness: What is the Alexa Ranking? Nowadays, it is not surprising to know that many website owners care about their site rankings. It is, after all, a way of knowing if people find their site contents entertaining and helpful. One way of knowing your website’s effectiveness is through the Alexa Ranking.
What is the Alexa Ranking?
The Alexa Ranking is a tool that gives a rough estimate of a webpage’s popularity. It doesn’t only record the number of site visitors but it also considers if people click on the webpage’s internal web links as well.
The data is collected from the millions of users that have installed the Alexa toolbar on their web browsers. The Alexa ranking is determined by calculating the geometric mean of a website’s page views and then dividing it with a fixed period of time which is three months.
How Alexa Ranking Can Help Your Business
The Alexa Ranking can help companies and their webmasters figure out the marketing potential of their website. It is also a great tool to use together with search engine optimization (SEO) methods. If you have a blog, you can also check your ranking on Alexa to see which aspects you could improve on.
Although the Alexa Ranking can give you an idea of your website’s popularity, know that it only covers data from users who have installed the Alexa toolbar.
Increasing Your Alexa Ranking
To get started with increasing your Alexa Ranking, download the Alexa toolbar from their website so that you can monitor your web traffic regularly. Make sure you publish content on a regular basis and do your best to write high quality and relevant articles. Ultimately, study your target market so that you will know the appropriate content to publish in order to keep them constantly interested.
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