Internet Marketing: Website Marketing Explained. Today, many companies and businesses are also using the internet to promote their products and services. Internet marketing can actually be done in many ways, including website marketing, social media marketing, SEO, mobile marketing, etc. Internet marketing is also called “online marketing” or “web marketing”, and this term is not to be confused with “website marketing”. Internet marketing is basically an umbrella term for any type of marketing done over the World Wide Web.
The Advantages of Internet Marketing
Companies integrate internet marketing strategies into their marketing plan to achieve three things. First, they want to impart the company’s mission and vision and tell about the nature of their products and services online. Since websites can be accessed by people from all over the world, their brand gets to have more exposure. Second, the internet is a good venue for conducting research on their target market through surveys and web analytics. Lastly, the internet is a convenient “place” to sell their brand and interact with their customers.
Website Marketing Explained
You may have noticed that at this day and age, most established companies now have websites. This is because websites have been proven to be a great form of medium when it comes to promotion and publicity.
If you think about it, websites can be considered as the equivalent of brochures. When you go to a company website, you will notice that there is always an “About Us”, “Contact Us”, and “Products & Services” page. Of course, since the website is an electronic space, you actually have more flexibility when it comes to content. In addition to texts and pictures, you may also add online surveys and videos to attract more potential customers.
Website marketing generally refers to the use of websites in marketing products and services. Other online marketing strategies may be integrated in the website itself. Some websites also allow customers to sign-up for e-mails, follow them on social networks, or install a mobile app.
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