Learning About SEO: What Are Links and Backlinks? One of the most important factors that company webmasters look into is website traffic. Generally speaking, website traffic is one of the things that determine a website’s effectiveness. When your website traffic is high, this means that many people have gone to your site. However, this doesn’t necessarily result in an increase in sales, because many people may visit your website but not find what they are actually looking for.
Generating Traffic
There are a number of ways to generate quality traffic to your website. One effective way is to “spread the word” among your target market. To do this properly, you will have to come up with fresh and relevant content on a regular basis. However, there are times when even the best contents aren’t found by those who need them. To solve this problem, it is highly recommended to hire a reliable search engine optimization (SEO) company to ensure that your website will have a good ranking on popular search engines like Google, Yahoo, and Bing.
What are Links and Backlinks?
Among the main ingredients of effective SEO is link building. If you are aiming to improve your web presence, it is always a good idea to properly build your links and backlinks. Links, or internal links, refer to the links that lead people to the other pages of your site. Backlinks, on the other hand, are links from other sites that lead to your website. A website that has a lot of backlinks is usually a sign that such site has reliable and high quality content.
While some people think that backlinks should be given more attention to because they drive traffic into the site, you should also be aware that user-friendly internal links are what makes site visitors stay. Links and backlinks are equally important, so you should pay attention to both.
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