Marketing on the Web: How Does Pay Per Click Work? Nowadays, many companies have already gone online to promote their goods to a wider audience. They are now using internet marketing in addition to traditional marketing to attract people from their target market and to retain the ones that have been with them throughout the years.
Why Go for Internet Marketing?
Internet marketing allows you to access virtual spaces and to extend your reach beyond your target market. It allows you to gauge the effectiveness of your marketing strategies or website traffic using tools such as web analytics and online surveys. The comments section and the live chat option also provide you with a convenient way to interact and communicate with your customers.
Internet marketing can be done in several ways. It can be in the form of website marketing, e-mail marketing (or e-mail blasts), online press releases, blog marketing, social media marketing, mobile marketing, and pay-per-click advertising. This article will focus on pay-per-click advertising.
What is Pay-Per-Click?
Pay-per-click, or more known as PPC, is an online marketing strategy that involves pricing online ads. Internet publishers usually set a fixed price for an ad every time it is clicked. To ensure that people will click on the ad, companies usually create ads that will pique enough interest among viewers.
How Does Pay Per Click Work?
Online advertisers only pay when people click on their ads. These ads are usually placed on search engines or affiliated websites. The pricing for each click depends on how much you bid for your target keywords. Higher bids generally have higher chances of getting their ads listed at the top of a webpage. Like other marketing strategies, when PPC is done correctly, it can turn visitors into loyal customers.
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