Monitoring Your Site Rankings: What is Google PageRank? One of the main objectives of webmasters is to make sure that they rank well in search engines. Everybody wants to drive traffic inbound, but doing so takes more than creating good content. Other factors that must be considered are the target market, online marketing strategies, web design, and SEO methods. Of course, improving your web presence is not limited to those things. It is advisable, however, to use all those methods hand-in-hand if you want to notice a significant increase in website traffic and sales.
What is Google PageRank?
Google PageRank is a tool used by Google to determine a website’s importance. They use it to determine the webpages that will appear on the search results.
It was first developed by Sergey Brin and Larry Page when they were students at Stanford. Before they came up with PageRank, search engines’ results were drawn from websites that had a high keyword density. This means that people only needed to repeat certain keywords and phrases many times to gain a high ranking in the page results. Today, it takes more than repeated keywords to land the first page of a search engine’s results.
What is PageRank For?
As mentioned above, PageRank measures the importance of a website. For Brin and Page, the most important pages on the World Wide Web are those that have the most inbound links. PageRank treats these links as “votes”. To draw a clearer picture, the concept of these “votes” is similar to the number of “likes” you get on Facebook.
When people provide links to your website, this is usually a sign that relevant and reliable information can be found on your page. PageRank also considers the website that has the link. If they score higher on PageRank, their “vote” usually weighs more than websites with a lower rank.
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