A recent article in Parade magazine suggests that one of the eight characteristics of a good school is to have “high expectations for every student.” Research suggests that the mere existence of goals increases performance.
In his best selling book “First, Break All the Rules,” researcher Marcus Buckingham says that the most important question anyone at work should be asked is: Do I know what is expected of me at work?
Believe it or not, in far too many business organizations, this question is never asked by those that supervise and manage. Many supervisors believe that people are paid to do a job and once they are on the payroll, they should know what to do, to what quality standard it should be done to, and when it should be completed. Some employees shy away from bring held accountable. Some employees will never ask the question of their supervisor to “tell me what you want me to do.”
What happens as a result is that those employees fall into the trap of assuming that those around them will teach them what they need to know and do. This creates a culture of the status quo. The result is an organization of mediocrity.
Make the decision today to set marketing expectations for every employee. These need to be put into writing. They need to be clear and simple, so specifically written that there can be no misunderstanding of what the expectation is. The expectations need to be jointly agreed to between the supervisor and the employee. Expectations should be set high enough so that people can reach what is agreed to, but to do so, the employee should have to stretch, grow and learn. As an individual grows, they become capable of more.
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