For many organizations, recruiting is almost an afterthought. When someone resigns, the hiring process starts up. In this kind of labor market, the companies that will be successful finding employees are the ones who market for employees the way they market for clients, meaning they devote ample time to develop strategies with ample resources to do the job.
The Business Story Starbucks speaks volumes about how one chain revolutionized a stagnant restaurant and hospitality industry that was mired in the past. The company did not seek to steal customers away from those individuals who get their morning coffee at the local convenience store or donut shop.
The company’s plan to was to buy only the top tier (highest quality) coffee beans and charge a premium price for a new type of customer willing to pay for radically better quality coffee, served by highly engaged employees, in an upscale environment.
From that, an entire industry has been transformed and the competition has been trying to keep up ever since. What Starbucks has created is the direct result of having people throughout the company learn and adapt. The company is constantly evolving and refuses to remain stagnant.
Growth means different things for different companies, but Starbucks is a solid example of an organization that many can learn from. If you don’t believe me, go to the nearest Starbucks and spend an hour observing.
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