What is Alexa Ranking? The Alexa ranking is a system that monitors the prominence of web sites. Its ranking is based on traffic level that each site receives from the number of individuals that visit a site using an installed Alexa Toolbar. Their ranking is also based on three months of combined historical traffic data from millions of Alexa Toolbar users.
It is one of the gauges for webpage views and users reach. Alexa comes up with the ranking by computing the reach and web page views on the web on a daily basis. The main rank comes from the geometric mean of the web reach and number of web page views. Eventually it also gets its average so that the website’s rank shows the number of visitors of the site including the number of pages these visitors have viewed. The Alexa ranking of a sight shows how prominent it is based on its number of visitors in the past three months. It has a top-down ranking that shows the most preferred address and the less preferred ones.
Alexa ranking is run by Alexa Internet, Inc., which is a subsidiary company of Amazon.com. It was founded in 1996 to pay homage to the Library of Alexandria which is the world’s largest source of knowledge of the ancient world. The company offers internet search engine, web spiders and archiving services particularly through its non-organization Internet Archive’s Wayback Machine. With eighteen million sites currently ranked by Alexa Internet, it is indeed an effective tool for web marketing.
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