Writing Sales Copy

More people than you be aware of shy away from writing their own ads and sales letters when it’s really not necessary. If you have even a basic grasp of writing skills, you can easily write your own stuff that really sells. You probably just need a couple pointers about format and language. When formatting an ad or a sales letter, put the most crucial benefits right up front. Put yourself in the customer’s shoes and ask yourself what the customer will really go for. Focus on that point. Keep your sentences brief and down-to-earth. Sales copy needs to be creative and fresh or people lose curiosity. With straightforward sentences you can steer clear of confusion and get right to the point of the advertisement. Take it a step further in your classified ads and exchange complete sentences with captivating two and three-word phrases.

Break your copy into little sections.
Professional writers often keep their paragraphs to two or three sentences. This makes your copy much easier to follow. Use illustration tricks to capture attention. Use headings and sub-headings to highlight your most significant features, and use bulleted lists when describing product features. Include a P.S. in sales letters. Most people read the P.S. first. Use it to summarize your key offer, and then add an extra special bonus.

Include a time limit to get the best deal.
This persuades people to buy more quickly. And finally, once you’ve got your sales letter or ad set up in this clean and simple format; make sure you’re using clean and simple language to match, and not fancy language that knows the words except you. We all know what fancy words are , it is that overcomplicated, clichéd and unnecessarily formal language that can either totally confuse us or just put us to sleep. Either way it loses the customer, and loses you the sale. In an effort to seem smart or serious or professional, horrible business writers often end up using gobbledygook. I see sales
letters and emails all the time with business-speak phrases like “in our considered opinion” and “enclosed please find.” This makes the seller sound stuffy and unapproachable. Simplify these into everyday language. Write how you would speak: “we think” and “here is,” are much better choices.

Customers connect to conversational language.
If you follow these tips you should be able to come up with some pretty great copy. Keep plugging away at it, and you’ll find you get pretty good. Who knows? People might even start coming to you for writing advice.